![]() In her Toks-I’m told that’s what the kids call TikTok posts-Emily presents her redesigns in a monotone and expressionless manner similar to the ennui of a tortured artist, and her apathetic performance is reminiscent of MTV’s Daria, Bob’s Burger’s Tina Belcher, and April Ludgate from Parks and Recreation. Zugay’s “redesigns” are as much a scathing critique of a particular logo as they are on how logos and brand designs are created and discussed. One could sit in front of their keyboard, thesaurus at the ready, and bang out a few hundred words bloviating about a redesign project for some blog, or, if you’ve got the comedic chops of Emily Zugay, you go with deadpan satire, to dazzling effect. ![]() Of course, it’s easy to lob negative critiques at brands from the peanut gallery, but simply saying “this sucks, I hate it” doesn’t add value to the conversation. And in the digital period of the Anthropocene age, everyone is a critic with a platform, whether they ought to be or not. When it comes to iconic and globally recognized brands, a polarizing switch to a beloved logo can send fans into a veritable tizzy. Change can be difficult, and logo refreshes are no exception.
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